Lexus Guest Experience centre

Client: Lanson Toyota, Chennai

Project Details: Architecture and Interior

Status: Concept / 2019

Collaborator: With-In Associates

Each Lexus showroom in India is an unique design by itself standing inspiration from its respective context. For Lexus Chennai, the design takes its inspiration from south Indian textile heritage, resonating in its duality of craft between car and fabric. The inspiration is to weave symbolic and signature elements of Lexus, the Japanese ethos of transience, minimalism and the South Indian Essence of celebration, craft, heritage and beauty.

The main scope of the project includes the following:

Feasibility study and site documentation for potential sites in Chennai
Planning of the Guest experience center definign clear customer experience to suite the context of design
Innovative Facade systems using tougnened glass for creating an iconic design and better visibilty of interior spaces.
Conceptual development of interior spaces, design importance was given to the translation of fabric ideas on the ceiling and spatial design.
Defining design guidelines for Chennai experience center and to amalgamate with Lexus standard guidelines.

Lexus Show Room – 4 key Design considerations

CELEBRATING THE LEXUS BRAND The design to represent Lexus’ trademark craftmanship, luxury, attention to detail, and their ethos of “A moving Human Experience”.
SHOWCASE THE LEXUS SENSE Minimalistic and crafty - Incorporate Lexus’ design attitude of being simple, prudent, detailed yet not extravagant. Reflect in deco styles, color choices and material preferences. Ex. wooden finishes
CELEBRATING THE LOCAL HERITAGE The design to imbibe the local culture and fuse these traditional elements within Lexus showroom. Not merely being representative, we think of weaving traditional elements craftily within the functional interiors itself.
UNIQUENESS OF THE SHOWROOM Finding the right unique selling point and attractive feature for the showroom. In the path of Delhi and Bangalore showroom, finding the ideal hybrid feature to integrate within Lexus showroom making it a highlight and city asset.